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Kendrick Lamar's Super Bowl Performance: A Lesson in Purpose-Driven Branding

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  • Kendrick Lamar's Super Bowl performance was a masterclass in purpose-driven branding
  • He confronted political tension head-on on sports' biggest stage
  • Lamar's set offered some insight into how to approach that tension with authenticity
  • Purpose-driven branding succeeds best when it trusts the audience to theoretically connect the implicit dots
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