US Surgeon General warns of cancer risk from even moderate alcohol consumption

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• US Surgeon General warns of cancer risk from alcohol use
• Alcohol use is a leading preventable cause of cancer in the US
• Even moderate consumption poses risks
• Risk of certain cancers may start to increase around one or fewer drinks per day
• Dr. Murthy calls for national awareness and action to mitigate risks

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The Sober Curious Movement: A Cultural Shift Towards Mindful Drinking

• Gen Z and Millennials are leading the charge towards lighter drinking or ditching it entirely, with 61% of Gen Z planning to drink less in 2024 and Millennials cutting their average weekly alcohol intake by 40%.
• The rise of the sober curious movement, where people are rethinking the default drink-in-hand approach to socializing, is driven by cultural shifts that prioritize wellness and mindfulness over bottomless mimosas.
• Booze-free options like craft mocktails, alcohol-free wines, and zero-proof spirits are giving people new ways to join the party without the hangover, and bars and restaurants are catching on by offering menus that don't leave non-drinkers stuck with a soda.

Source

Forbes

The Changing Landscape of Drinking Habits

• Non-alcoholic drinks are becoming more popular, with complex and well-crafted options designed for grown-up palates.
• THC beverages are staking their claim as the "new cocktail," marketed as laid-back, health-conscious, and free from alcohol’s stigma.
• As the options grow, social rituals are evolving, with people choosing to connect over activities like yoga or sober pop-up events.

Source

Forbes

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