Max Turkey Launches New Original Content on Streaming Platform
Society
AI summaryDisplay highlights
- Max launched in Turkey, replacing BluTV
- Introduction of new Turkish originals and international series
- Focus on combining local and global content for subscriber growth
- Emphasis on Turkish storytelling and diverse content production
360 summary
- Warner Bros. Discovery recognizes the significant role of Turkish content in the global market, ranking in the top three for exporting scripted shows.
- Utilizing Turkish content within the ecosystem allows for monetization through licensing to other media and utilization on various platforms within the company.
- BluTV differentiated itself in Turkey's competitive TV landscape by offering premium dramas to attract a distinct audience from the extensive free TV offerings.
hollywoodreporter.com
- BluTV aimed to differentiate itself from the extensive free TV offerings in Turkey by focusing on premium dramas to attract a distinct audience.
- By prioritizing unique content, BluTV sought to carve a niche for itself in the competitive Turkish entertainment landscape.
- The emphasis on offering premium dramas every night was crucial in establishing BluTV as a go-to platform for quality scripted shows in Turkey.
hollywoodreporter.com
- The team in Turkey focused on exploring untold stories of the local geography through different genres, initially emphasizing more male-oriented content to differentiate from traditional female-centric free TV offerings.
- To attract a specific audience and combat piracy, the platform strategically acquired edgy and controversial shows like 'A Handmaid’s Tale' and 'The Young Pope,' investing in content protection measures to encourage viewers to transition to paid subscriptions.
- By actively seeking IP across various media platforms like YouTube, podcasts, Instagram, and TikTok, the team aimed to leverage existing audience bases and elevate content to a premium level, reducing the reliance on subscriber acquisition for content discovery.
hollywoodreporter.com
- The team in Turkey focused on acquiring diverse content, including edgy and controversial shows like 'A Handmaid’s Tale' and 'The Young Pope,' to attract a specific audience that may not easily be reached through traditional linear TV.
- To combat piracy and attract a wider audience, efforts were made to invest in protecting acquired content from being distributed on pirate sites, in addition to acquiring more content for the platform.
- Emphasizing the importance of existing audience engagement, the team sought to adapt intellectual property (IP) from various sources like YouTube, podcasts, Instagram, and TikTok, leveraging built-in audiences to drive premium content creation and subscriber growth.
hollywoodreporter.com
- The series "Prens" is a dramedy set in the fictional kingdom of Bongomia, featuring a prince who is reluctant to take the throne and not particularly intelligent.
- The show satirizes typical themes seen in series like Game of Thrones, offering a unique and comedic take on royal dynamics.
hollywoodreporter.com
- The series "Prens" is a dramedy set in the fictional kingdom of Bongomia, offering a unique blend of comedy and drama.
- The lead character, a prince who is reluctant to take the throne, adds a satirical twist to the storyline, reminiscent of popular series like Game of Thrones.
- The upcoming third season of "Prens" is anticipated to be a phenomenal addition to the platform, showcasing the continued success of local original content on Max Turkey.
hollywoodreporter.com
- BluTV's focus on developing co-production models to create shows with international appeal, despite challenges in producing lengthy episodes typical of Turkish telenovelas.
- Introduction of 'Magarsus' on Max Turkey, blending elements of family drama with themes of illegality akin to popular Western series like 'Succession' and 'Ozark.'
- Emphasis on creating unique storytelling that sets Turkish originals apart, aiming to attract global audiences while maintaining the essence of local content.
hollywoodreporter.com
- The company aims to maintain the essence of Turkish storytelling in its content while also enhancing its appeal for international audiences.
- Max plans to explore co-production models to create shows with global appeal, similar to successful Turkish telenovelas, despite the challenge of producing numerous episodes.
- By blending elements from different genres, such as family drama and crime themes, Max seeks to offer unique content that can resonate with viewers worldwide.
hollywoodreporter.com
- The audience enjoys character-driven stories, such as those seen in Succession and Magarsus, where viewers connect with different characters like Kendall, Roman, Shiv, and others.
- Transitioning from BluTV to Max, Magarsus was strategically chosen to help retain viewers, releasing the first episodes of the second season on BluTV and the last two episodes on Max.
- Investing in unscripted content, the success of shows like Pavyon, focusing on controversial social issues like traditional nightclubs and true crime themes, indicates a shift towards edgy and engaging non-fiction programming.
hollywoodreporter.com
- The success of character-driven stories like 'Succession' and 'Magarsus' has driven audience engagement, with viewers connecting to different characters on a personal level.
- 'Pavyon' has been a standout in non-fiction programming, delving into controversial social issues like traditional nightclubs in Turkey, offering a unique and compelling perspective.
- Future plans include exploring true crime themes such as serial killers, aligning with the global trend of true crime content's popularity.
hollywoodreporter.com
- The team is venturing into adult animation with the upcoming show "Feride," based on a popular character from an Instagram account with 100 million views.
- Expanding beyond traditional genres, the focus is on experimenting with innovative storytelling formats to engage audiences in unique ways.
- By embracing new content styles like adult animation, the aim is to offer fresh and captivating narratives that cater to evolving viewer preferences.
hollywoodreporter.com
- The team is planning to venture into adult animation with the upcoming show Feride, based on a popular character from an Instagram account with over 100 million views.
- Experimenting with new genres, such as adult animation, showcases a commitment to diversifying the content offerings on Max and catering to evolving viewer preferences.
- Introducing original Turkish content like Feride demonstrates a focus on innovation and engaging storytelling to captivate audiences on the platform.
hollywoodreporter.com
- Deniz Şaşmaz Oflaz highlights the vibrant storytelling tradition and thriving entertainment industry in Turkey, emphasizing the celebration of Türkiye’s unique culture and stories through increased investment in local talent and productions.
- Max Turkey assures its loyal fan and subscriber base that the editorial focus will remain consistent with BluTV, underlining the importance of maintaining the basic value proposition during the transition.
- Popular U.S. shows like 'The Last of Us' and 'Game of Thrones' continue to attract viewers on the platform, alongside older titles such as 'The Sopranos' and 'Sex and the City,' showcasing a diverse range of content preferences among subscribers.
hollywoodreporter.com
- First Göktürk, a new period drama on Max, aims to bring a fresh perspective to Turkish history through a Western storytelling approach, similar to popular epic productions like Kingdom of Heaven and The Lord of the Rings.
- Max Turkey's emphasis on telling the story of Turkish people, as mentioned by Deniz Şaşmaz Oflaz, reflects a commitment to showcasing local narratives that are both culturally significant and globally appealing.
- The strategy of creating compelling original content like First Göktürk not only aims to attract new subscribers to Max but also sets the stage for potential spin-off projects, akin to the success seen with series like Game of Thrones.
hollywoodreporter.com
- Prince follows the story of an arrogant and neglected young man from a fictional kingdom, exploring his absurd family dynamics.
- Behzat Ç. presents a gripping crime drama centered around a chief inspector navigating love, revenge, and conscience in the dark streets of Ankara.
- Jasmin delves into the complex life of a young woman balancing luxury and hardship, with a storyline involving a heart transplant and unexpected love.
hollywoodreporter.com
- First Göktürk, a new period drama on Max, aims to showcase Turkish history through a Western storytelling approach, similar to Kingdom of Heaven and The Lord of the Rings.
- Max Turkey's strategy involves telling the story of Turkish people in a way that is both locally authentic and globally appealing, filling a gap in on-screen representation.
- The success of First Göktürk could potentially lead to spin-off projects, similar to the model seen with Game of Thrones, expanding the platform's offerings and attracting more subscribers.
hollywoodreporter.com
- The comedy series "Prince" revolves around the youngest and least loved son of the founder of the fictional Kingdom of Bongomia, known simply as 'Prince,' highlighting his arrogant, lucky, and indifferent nature within his absurd family dynamic.
- The storyline delves into the life of this neglected young man, showcasing his unique experiences and interactions as he navigates through his unconventional upbringing and relationships.
hollywoodreporter.com
Remove Duplicated Information
Less is MoreApplicable for iOS and Android systems
Follow Us