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Oklahoma Softball Program Sees 37% Revenue Surge in 2024

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  • 37% revenue surge in 2024, reaching $4.1 million
  • Ticket sales spiked by 80% due to new softball-specific stadium, Love's Field
  • Former players emphasize the importance of investing in facilities for financial returns
  • Program operated at a $2.9 million loss, showing improvement from the previous year
  • Oklahoma softball's success and fan support are closing the financial gap, surpassing basketball in revenue
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