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De Beers Launches Diamond Verification Device

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  • De Beers launches 'DiamondProof' device for diamond authentication
  • Device detects chemical compositions to differentiate natural diamonds from lab-grown
  • Industry faces competition from cheaper, quicker lab-grown gems
  • Efforts focus on marketing, pricing, and consumer education to revive diamond market
  • Diamond sales decline due to Covid-19, affecting countries like Botswana heavily
  • Anglo American plans to sell off De Beers, a key player in the diamond trade
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